Bayer names MediaCom as Global Media Agency

Appointment provides an integrated data-driven solution across Consumer Health brands and Pharmaceuticals Business in the USA Bayer has named WPP’s MediaCom as their global full-service media agency following a competitive process. The agency network will contribute to driving Bayer’s modernised marketing strategy, with best-in-class data and content integration as a…

MediaCom at Cannes Lions 2021

Much like the Festival, our annual Cannes Lions Wrap looks a bit different this year. We decided to send a team of roving reporters from across our network to tune in to the virtual event and report back on the best bits of Cannes – in our opinion, of course. The essential…