MediaCom has topped the Festival of Media Global Awards shortlist with 43 separate nominations.
The work represents 20 different campaigns on behalf of 17 brands from 12 countries. Two campaigns have been shortlisted five times. Our work for Pedigree in Croatia, which used digital out-of-home to track dogs in order to get the attention of their owners landed five different places, while the global launch of PS5 for Sony PlayStation has also been nominated in five categories.
The credit list extends right across the MediaCom network, with Israel winning seven shortlists for its work on Similac and Always, while the US has two separate campaigns for Ally Bank and work for Uber shortlisted in multiple categories, also totalling seven mentions.
MediaCom Turkey secured six shortlists for its work on adidas and Carrefour while teams in China, Russia, Malaysia, Norway, Singapore, South Africa and Vietnam are also represented.
MediaCom is the 2020 Agency Network of the Year at the Festival of Media Global, Eurobest and also Adweek’s Global Agency Network of the Year.
The full list of shortlisted entries is:
Best Branded Content
Celebs Go Virtual Dating, Wrigley’s Extra – MediaCom UK
Best Campaign for a Celebration, Observance or Awareness Day
Virtual Bat Mitzvah, Always – MediaCom Israel
Best Campaign for a Local Brand
Animal Crossing, Ally Bank – MediaCom USA
The first bank to accept reddit gold, Ally Bank – MediaCom USA
Best Communications Strategy
Dove asks China to put pleasure first, Dove – MediaCom China
PS5: 2020’s Biggest Entertainment Launch, PlayStation – MediaCom Global
Move What Matters, Uber – MediaCom USA
Best Direct to Consumer Marketing Campaign
Ramadhan lockdown, Redoxon – MediaCom Malaysia
Addressable TV Shopping Platform, Carrefour – MediaCom Turkey
Wolf Blass Wednesdays, Wolf Blass – MediaCom UK
Best Distribution and Amplification of Content
Those Who Know, Know, Kræsj Pink – MediaCom Norway
PS5: 2020’s Biggest Entertainment Launch, PlayStation – MediaCom Global
Best Engagement Strategy
The Uncancelled Cup, adidas – MediaCom Turkey
The first bank to accept reddit gold, Ally Bank – MediaCom USA
Best Event or Experiential Campaign
Virtual Bat Mitzvah, Always – MediaCom Israel
The Launch of PlayStation 5, PlayStation – MediaCom UK
Best Integrated Campaign
My Skin, My Way, Gillette Venus – MediaCom South Africa
Best Launch or Relaunch Campaign
Those Who Know, Know, Kræsj Pink – MediaCom Norway
Best Local Execution of a Global Brand
Virtual Bat Mitzvah, Always – MediaCom Israel
The Launch of PlayStation 5, PlayStation – MediaCom UK
Best Response to COVID-19
Similac Touch, Similac – MediaCom Israel
The Uncancelled Cup, adidas – MediaCom Turkey
Move What Matters, Uber – MediaCom USA
Best Use of Digital Media – Mobile
Animal Crossing, Ally Bank – MediaCom USA
Best Use of Digital Media – Social Media
Berocca – Get Superchared at 2PM, Berocca – MediaCom Vietnam
Best Use of Digital Media – Technology
Doogvertising, Pedigree – MediaCom Croatia
Similac Touch, Similac – MediaCom Israel
Best Use of Digital Media – Web
Tracing the goodness of Dobry, Dobry – MediaCom Russia
Winning Retail Search, adidas – MediaCom Singapore
The Uncancelled Cup, adidas – MediaCom Turkey
Animal Crossing, Ally Bank – MediaCom USA
Best Use of eSports and Gaming
The Uncancelled Cup, adidas – MediaCom Turkey
Best Use of Real-time Marketing
Doogvertising, Pedigree – MediaCom Croatia
Best Use of Traditional Media – Print and Publishing
My Viv, Ann Summers – MediaCom UK
Best Use of Traditional Media – Out-of-Home
Doogvertising, Pedigree – MediaCom Croatia
The Launch of PlayStation 5, PlayStation – MediaCom UK
Best Use of Traditional Media – TV
Addressable TV Shopping Platform, Carrefour – MediaCom Turkey
Brand Bravery Award
Doogvertising, Pedigree – MediaCom Croatia
Similac Touch, Similac – MediaCom Israel
Impact Award
Dove asks China to put pleasure first, Dove – MediaCom China
Similac Touch, Similac – MediaCom Israel
Growing kindness together, Dobry – MediaCom Russia
The Creative Use of Media Award
Doogvertising, Pedigree – MediaCom Croatia
