The agency landed 28 prizes, including the top prize of Agency Network of the Year for the third consecutive year.
There were category wins for 16 different brands from 11 countries, including 11 Golds, five Silver and 11 Bronze. The agency was also shortlisted 50 times.
MediaCom’s most successful campaign was Cats in Boxes from Australia, which picked up two Golds in the Best Engagement Strategy and Best Event or Experiential Campaign categories as well as a Silver in the Best Direct to Consumer Marketing Campaign category. MediaCom and Whiskas used Amazon packing boxes to create cat play zones and boost brand relevance and sales among younger cat owners.
Another double Gold winner was Fintropolis from the US, which landed Gold in both the Best Use of Digital Media category and the Best Use of eSports and Gaming section. Fintropolis helped Ally Bank appeal to smarter savers thanks to a dedicated world in Minecraft, which made financial education fun.
Cell C from South Africa won Gold, Silver and Bronze awards for a campaign that took the mobile provider into hair salons across South Africa, where the brand closed the last mile of the customer journey through the nation’s hair care experts.
Work for Similac, SK-II, Cerveza Victoria and Walgreens also won multiple prizes.
It’s a huge achievement to win Agency Network of the Year once, but to do so three years in a row is astounding. I’m particularly pleased that our success has been driven not by one flagship campaign but by a host of different work from right across our network this year.
Nick Lawson, Global CEO, MediaCom
Grand Prix
- Agency Network of the Year: MediaCom
Gold
- Best Use of Digital Media: Ally Bank, Fintropolis, MediaCom US
- Best Engagement Strategy: Whiskas, Cats in Boxes, MediaCom Australia
- Best Event or Experiential Campaign: Whiskas, Cats in Boxes, MediaCom Australia
- Best Local Execution of a Global Brand: Similac, Back to Work, MediaCom Connections Tel-Aviv
- Best Use of Real-Time Marketing: Walgreens, Vaccine Readiness Model, MediaCom US
- Best Use of eSports and Gaming: Ally Bank, Fintropolis, MediaCom US
- Impact Award: Scottish Widows, Getting the Gender Pension Gap Debated in Parliament, MC UK
- Best Launch or Relaunch Campaign: Duracell, Extra Time, Optimum Power, MediaCom Italy
- Best Integrated Campaign: SK-II, Versus, MediaCom
- Best Use of Technology: Vicky Chelada, Perreo Vicky Chelada, MediaCom Mexico
- Best Direct to Consumer Marketing Campaign: Cell C, Extensions, MediaCom South Africa
Silver
- The Effectiveness Award: Ariel, The Mother Load, MediaCom Connections Tel-Aviv
- Best Response Campaign: Cell C, Extensions, MediaCom South Africa
- Best Use of Data and Insight Award: Walgreens, Vaccine Readiness Model, MediaCom US
- Best Launch or Relaunch Campaign: Similac, Back to Work, MediaCom Connections Tel-Aviv
- Best Direct to Consumer Marketing Campaign: Whiskas, Cats in Boxes, MediaCom Australia
Bronze
- Best Use of Traditional Media, Print and Publishing: Skittles, Skittles Pride, MediaCom UK
- Best Engagement Strategy: Vicky Chelada, Perreo Vicky Chelada, MediaCom Mexico
- Best Local Execution of a Global Brand: SK-II, Beyond the Stadium, MediaCom
- The Effectiveness Award: Redoxon, Healthy Treat with a Tasty Twist, MediaCom Vietnam
- The Collaboration Award: eBay, Small Business United, MediaCom UK
- Best Campaign for a Local Brand: Cell C, Extensions, MediaCom South Africa
- Best Use of Talent: SK-II, Versus, MediaCom Global
- Brand Bravery Award: Coca-Cola, Pulitzer Algorithm by Coca-Cola, MediaCom Switzerland and Austria
- Best Launch or Relaunch Campaign: adidas, Sustainable Stan, MediaCom Global
- Best Communications Strategy: Ariel, The Mother Load, MediaCom Connections Tel-Aviv
- Best Direct to Consumer Marketing Campaign: ellesse, Be Bold, MediaCom UK
